About

We believe that business can be a force for good and we believe in the power of the web to create positive change.

Our Mission

Create the best websites in the world, use our business as a force for good, and help to accelerate the shift to an Internet that’s good for people and planet

Wholegrain Digital was founded in 2007 by husband and wife, Tom and Vineeta Greenwood, with the aim of helping positive organisations to thrive online. We wanted to see whether we could create a truly sustainable business using design and tech for good.

Our customer-first approach led us to identify that WordPress was the perfect platform to meet our clients’ needs, so we specialised and became London’s first WordPress agency. For over a decade, we have been using WordPress at scale for positive businesses, the public sector and charities.

Our passion for sustainability has driven us to refine our process, become industry leaders in web sustainability and performance, helping to shift the industry towards a zero-carbon future.

Ambitiously Sustainable. Positively Brave.

We are ambitious in both our design and development practices and our desire to create a more sustainable world through our work. Already leaders in creating websites that offer the best user experience while following sustainable practice, we also aim to act as a catalyst for our industry, towards a shift to a greener internet, and a more sustainable future for us all.

Delivering mission-critical, low-carbon websites

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The websites that Wholegrain build average over 90/100 for SEO

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Our websites are 67% less polluting than industry average

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We build websites as Progressive Web Apps to enhance user experience

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Our websites average over 90/100 for accessibility